MDNews - Dallas/Fort Worth

5 1 2 3 4 5 Reasons Your Hospital Will Fail. Your marketing and strategy is uninformed or underinformed. The IBM Global Chief Marketing Officer Study found that 80% of CMOs plan to use customer analytics more extensively over the next three to five years. Your marketing is not targeted. Top-performing companies are three times more likely to be leading users of analytics, according to a report from the IBM Institute for Business Value and MIT Sloan Management Review (MIT SMR). You lack competitive advantage. MIT SMR reports that 58% of organizations now apply analytics to create a competitive advantage within their markets or industries, up from 37% just one year ago. You don't understand your individual customers. An IBM study found that 88 percent of business executives — and an astounding 95 percent of those heading the most successful organizations — feel that getting closer to their customers was the top priority for success. You don't measure decisions. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of their effectiveness by 2015. EMR...Meaningful Use…EHR…ICD-10…Accountable Care…HIPAA 5010… HCAHPS…Telemedicine...RFID…Health Data Exchange…PACS… Cloud Computing…Virtualization… The volume of healthcare data is exploding — and understanding the data you create is imperative. If you're not leveraging analytics to inform and measure strategy, it's a formula for failure. Take the first step toward success. Visit irmhealth.com. © 2012 True North Custom Media | All rights reserved. True North Custom Media, True North Custom Media logo, IRM, Intelligent Relationship Marketing, IRM logo, and other trademarks, service marks, and designs are registered and unregistered trademarks of True North Custom Media and its subsidiaries in the United States and foreign countries.

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