Running Insight

SEPTEMBER 15, 2017

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E leven years after opening its original store, Big River Running has moved its flagship to a new location and grown its footprint by 40 percent, allowing the shop to add new categories of footwear and apparel. "We wanted a bigger presence in our community and also wanted to broaden our marketing and let consumers know that we were not just a running store," says Matt Helbig, founder of Big River. "We now have a range of premium product that fits their lifestyle." Big River was inspired to diversify by the success of stores such as Playmakers and Gazelle Sports, two Michigan-based retailers that carry a broad mix of footwear and apparel. With the opening of the new location, Big River has added shoes from Merrell, Sperry, Keen, UGG and OluKai. The store also re-designed its logo and website to coincide with the opening of the new location. The new logo emphasizes the "Big River" branding, Helbig says, as part of the effort to communicate that the store is about more than running. Helbig says the new flagship concept is part of an evolution 2 © 2017 Formula4media LLC. RUNNING INSIGHT ® is a registered trademark of Formula4Media, LLC. © 2017 all rights reserved. Running Insight is published twice each month, is edited for owners and top executives at running specialty stores and available only via email.The opinions by authors and contributors to Running Insight are not necessarily those of the editors or publishers. Articles appearing in Running Insight may not be reproduced in whole or in part without the express permission of the publisher. Formula4Media, LLC, P.O. Box 23-1318, Great Neck, NY 11023. Tel: 516-305-4709. Jeff Nott Jeff Gruenhut .................. Christina Henderson .... Katie O'Donohue Sam Selvaggio.............. Daemon Filson Editor-in-Chief ........ Mark Sullivan: Managing Editor ............ Cara Griffin: Publisher .....................Troy Leonard: SUBSCRIBE BACK ISSUES Advertise A NEW BIG RIVER

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