Issue link: http://viewer.e-digitaledition.com/i/874448
compression one step beyond by focusing on specific muscles. "Targeted support and ventilated zones are being built into products with a focus on body-mapping concepts," says CW-X's Wilson. "We are continuing to evolve our patented EXO-WEB kinesiology-taping support technology, combined with strategic mesh venting zones for an optimum combination of support and comfort." At 2XU, the emphasis is on new technologies like MCS (Muscle Containment Stamping) Reflect and Power Recovery. "We are always pushing the frontier of graduated compression and challenging ourselves to redefine the category," says Kyle Martin, 2XU marketing director. Tri Nguyen, McDavid product development manager, says that one of the bigger advances will be in fabrics. "Looking ahead, we see the opportunity for compression apparel that incorporates a hybrid of knit yarns and woven fabric, with the potential to add cooling fibers to the mix." Smart technology, adds DonJoy Performance Product Specialist Anna Muñoz, M.Ed., ATC, will raise its IQ and significantly impact the category. "It's being used for data collection primarily, including heart-rate monitoring, distance, steps, speed and body positioning," she says. "We see this as the beginning of the trend of athletes turning to wearable technologies to aid in their performance and recovery." 12 runninginsight.com © 2017 Formula4media LLC. CW-X's StabilyX Vented Under Tight, $150, is designed to be worn under running shorts when it's warm or shell pants when it's cold. Fabric moves air toward the skin to cool and wick. 2XU's Men's Reflect Compression Tights, $110, allow the wearer to stay visible from all angles with 360-degree reflective details. SKINS' K-Proprium Compression Long Tights, $169.99, combine Dynamic Gradient Compression with built-in Proprioceptive Power Bands. Compression's Winning Combination (continued) "We see the opportunity for compression apparel that incorporates a hybrid of knit yarns and woven fabric, with the potential to add cooling fibers to the mix." TRI NGUYEN, MCDAVID s s s