FOOTWEARINSIGHTCOM 3EPTEMBER/CTOBER ^ &OOTWEAR )NSIGHT s
The 100-year-old German
brand Salamander is
returning to the U.S.
market. Salamander will
be distributed by ara,
whose German parent
owns the ara, Jenny and
Lloyd brands. Salamander
will be positioned as a
fashionable mid-point
brand, according to
ara's U.S. president Sam
Spears, with ara remaining
"a premium modern
classic" and Jenny as
a "fast and fun" brand.
Salamander has been
out of the US market
for several seasons, but
is highly regarded as a
comfort brand in Europe
where there are more than
300 Salamander stores.
O
Salamander Back in U.S. for Spring 2018
"2!.$ .%73
Salamander Terra
Salamander Gideon
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