Video Stars
END INSIGHT
A look at the YouTube "followings" of some of the top retailers and brands in the sporting goods industry.
Retailers
Athletic
Footwear/
Apparel
Brands
Note: Subscriber count as of 9/12/17
YOUTUBE CHANNEL SUBSCRIBERS
Why Video? Marketers, Check Out These Stats:
ACADEMY DICK'S
FINISH
LINE
REI
FOOT
LOCKER
• Video will represent over 80% of all internet traffic by 2019, and for the U.S. it will be over 85%.
• 72 Hours of video are uploaded to YouTube every minute, according to YouTube.
• After watching a video, 64% of users are more likely to buy a product online.
• Mobile video consumption is rising 100% per year.
• Enjoyment of video ads increases purchase intent by 97% and brand association by 139%.
• 92% of mobile video consumers have shared videos with others.
• 90% of users say that seeing a video about a product is helpful in the decision process.
34 • Sports Insight ~ September/October 2017 sportsinsightmag.com
154,068
61,586
666,662
467,667
225,903
291,854
152,129
29,606
20,777
3,068
Sources: Cisco, YouTube, Invodo, ComScore, Unruly.
