Sports Insight

September / October 2017

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8 IN THE MARKET Retail analysis, plus news on signings and new product launches. 14 RECOVERY TIME As recovery goes mainstream, brands respond with a plethora of options. 18 THE MONEY ISSUE Our exclusive report on the money that brands and retailers are spending and making. 28 INSOLE TECH The insole category is hot right now. And lace systems are stepping up, too. 32 PARK LIFE Outdoor brands bring National Parks to life with stylish collections. 34 VIDEO STARS The top brands and retailers on YouTube, and why video marketing matters. "Money. Who's got it? Who's making it? Where will the smart money be in the next three years?" Exclusive Report, Page 18 September/October 2017 sportsinsightmag.com facebook.com/sportsinsight twitter.com/sports_insight SPORTSINSIGHTMAG.COM Executive Editor Mark Sullivan msullivan@formula4media.com 646-319-7878 Editor-in-Chief Cara Griffin cgriffin@formula4media.com Senior Editor Bob McGee rmcgee@formula4media.com Art Director Francis Klaess Associate Art Director Mary McGann Contributors Jennifer Ernst Beaudry Suzanne Blecher Michael Jacobsen Tim Sitek Publisher Jeff Gruenhut jgruenhut@formula4media.com 404-467-9980 Advertising Christina Henderson 516-305-4710 chenderson@formula4media.com Troy Leonard tleonard@formula4media.com 352-624-1561 Jeff Nott jnott@formula4media.com 516-305-4711 Katie O'Donohue kodonohue@formula4media.com 828-244-3043 Sam Selvaggio sselvaggio@formula4media.com 212-398-5021 Production Brandon Christie 516-305-4712 bchristie@formula4media.com Subscriptions store.formula4media.com Business Manager Marianna Rukhvarger 516-305-4709 mrukhvarger@formula4media.com PO Box 23-1318 Great Neck, NY 11023 Phone: 516-305-4710 Fax: 516-305-4712 www.formula4media.com Formula4 Media Publications Sports Insight Sports Insigt Extra Outdoor Insight Footwear Insight Team Insight Textile Insight Running Insight Trend Insight sportstyle Sports Insight ® is a registered trademark of Formula4 Media, LLC. ©2017 All rights reserved. The opinions expressed by authors and contributors to Sports Insight are not necessarily those of the editors or publishers. Sports Insight is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in Sports Insight may not be reproduced in whole or in part without the express permission of the publisher. Sports Insight is published bi-monthly: Jan/Feb; Mar/Apr; May/Jun; Jul/Aug; Sep/Oct; and Nov/Dec. Subscriptions: One year, $24.00 (U.S. Funds) in the United States. All other countries, $54.00 (U.S. Funds). Postmaster: Send address changes to Sports Insight, P.O. Box 23-1318, Great Neck, NY 11023 SPORTSINSIGHTMAG.COM THE MONEY ISSUE

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