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Nathan Rolls Out 'Run For The Stars'
Select run specialty shops across the U.S. will host safety
and visibility nights and night-themed fun runs through
the remainder of 2017 as part of Nathan's Fall safety
and visibility educational effort, Run For The Stars. The
campaign is part of a year-round effort from the United
Sports Brands' company to promote growth in key running
essential categories.
Nathan provides participating retailers with turn-key
educational and promotional materials for use in-store, online
and at store-run events. These include educational posters,
merchandising cards, social media images and suggested
posts. The focus of campaign assets is to drive customers to
local running stores so they may be further educated on how
to develop an effective night running safety plan.
"Our (Nathan) safety and visibility campaign will help
retailers enrich the running experience for adventurous
runners of all levels, and educate and equip them to safely
navigate the night roads and trails," says Tony Armand, CEO
Of United Sports Brands.
Nathan would like participating run shops to encourage
customers to demo its new runners' headlamp, the Neutron
Fire RX, the classic Zephyr Fire 300 Runners' Flashlight and
a wide range of LED lights and reflective vests.
