Running Insight

OCTOBER 15, 2017

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26 runninginsight.com © 2017 Formula4media LLC. Mizuno Launches #ProjectZero to Raise Funds for Breast Cancer Research Throughout the month of October, Mizuno is partnering with the Breast Cancer Research Foundation (BCRF) to launch #projectzero, an initiative raising funds for breast cancer research, highlighting personal stories of strength and showcasing the role sports play in transforming lives affected by cancer. As part of the partnership, Mizuno is introducing the BCRF Wave Rider 21 exclusively at Fleet Feet Sports nationwide. A special edition of the brand's cornerstone running shoe, the BCRF Wave Rider 21 will be available along with limited edition BCRF t-shirts bearing a custom pink-ribbon shoelace insignia design. The BCRF gear will be available for purchase online and in Fleet Feet Sports retail locations, with $10 from each pair of shoes and $5 from each shirt donated directly to BCRF. In addition, 10 percent of sales from select Mizuno gear purchased from October 1 – October 31 at www.mizunousa. com/projectzero will also be donated to BCRF. For more information about #projectzero, visit www. mizunousa.com/projectzero. Salming's Award Winning Trail5 The new Salming Trail5 shoe was honored as the ISPO performance winner in the Trail Running footwear segment. Forty-five judges from thirteen countries and two continents discussed and tested all applications and selected the awardees. The Salming Trail5 is made for technical trail running. The lightweight trail shoe features Vibram MegaGrip and the shoe's design and construction is based on the Salming Rule of 5 that "steers the shoe design process." It incorporates the Ten dollars from each pair of Mizuno BCRF Wave Rider shoes sold will go to the Breast Cancer Research Foundation. Mizuno is introducing the BCRF Wave Rider 21 exclusively at Fleet Feet Sports nationwide. Running Shorts

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