Running Insight

OCTOBER 15, 2017

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J ackRabbit has completed the acquisi- tion of the Austin-based retail store operations of Rogue Running. The Rogue Running retail operations will operate under the name Rogue Run- ning by JackRabbit. Rogue Running will continue to own and operate its training centers and travel business under Rogue Running and Rogue Expeditions. The addition of Rogue Running by JackRabbit expands the JackRabbit footprint in the state of Texas to nine stores with two in the Austin market. JackRabbit now oper- ates 63 retail stores in 17 states along with its ecommerce platform www.jackrabbit.com. Rog u e Ru n n i ng started as a training business for runners in 2004 and quickly expanded into a retail business that is deeply rooted in the Austin, Texas community. "Rogue Running has such a deep heritage within the Austin running community and are truly running enthusiasts and experts. We could not be happier to have their retail operation join our Jackrabbit team," said Bill Kirkendall, CEO of JackRabbit. JackRabbit is owned by CriticalPoint Capital, a private investment firm based in Manhattan Beach, CA. n 4 runninginsight.com © 2017 Formula4media LLC. Photos: roguerunning.com JackRabbit Goes Rogue; Acquires Austin Stores JackRabbit now operates 63 retail stores in 17 states along with its ecommerce platform.

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