Is Your Practice Website
Ready for a Makeover?
BY STEVE BARRETT
YOUR PROVIDER WEBSITE can convert information seekers into patients by embracing
online best practices, according to PatientPop, a practice growth platform for healthcare
providers. Here are a few of its recommendations:
Make the page title useful.
This title appears as the link in search engine results. It should include your specialty or
procedure as well as the geographic region you serve.
Give some details.
Devote a page to each specialty or service you o„ er, providing a complete description of
the service. Search engines rank detailed, information-rich pages higher in search results
than they do pages with brief, shallow descriptions.
Get mobile-friendly.
Both Google and potential patients favor sites that provide a better experience for smart-
phone users. That means optimizing your website so browsers need not scroll in multiple
directions to fi nd out what you have to o„ er, nor zoom in to avoid tapping the wrong link.
Introduce yourself.
Post professional-grade photos of your practice and yourself so patients can feel comfortable
with where they will be treated — and by whom. ■
IN AN ER A WHEN
ALMOST 40 PERCENT
OF ALL PEOPLE ¢
A S WELL A S MORE
THAN HALF OF
MILLENNIALS ¢ WHO
NEED A MEDICAL
PROFESSIONAL
VE T POTENTIAL
PROVIDERS ONLINE,
A CONVENIENT,
AT TR ACTIVE WEB
PRESENCE HA S
BECOME A MUSTžHAVE.
CORE
2 2P R A C T I C E M A N A G E M E N T
