MDNews - Central New York

November/December 2017

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Thank you very much for reading the November- December edition of MD News. Once again, we examine the world-class health care available right here in Central New York. Our cover feature focuses on the Cancer Center at Upstate Medical University. The fellowship-trained surgeons at Upstate Cancer Center perform advanced procedures, o„er clinical trials and embrace unparalleled cooperation with their colleagues. Their care for each patient as a whole person sets the program apart. Upstate Cancer Center is home to the only intraoperative MRI suite in upstate New York and is equipped to administer radiosurgery with the advanced Gamma Knife Perfexion system. The center also acquired a laser interstitial thermal therapy (LITT) system, which uses thermal energy to treat tumors, epilepsy and other conditions. Our interior feature is on the rebirth of VNA Homecare as Nascentia Health. VNA Homecare and its five a'liated entities are now Nascentia Health — a unified healthcare system building on the rich history of its predecessors by providing holistic, in-home care to a larger area of central and upstate New York. With roots that stretch back more than 125 years, to the 1890 founding of the Visiting Nurse Association of Central New York, Nascentia Health reflects what VNA Homecare, VNA Homecare Options LLC, Home Aides of Central New York Inc. and their partner organizations have become: a healthcare system that is greater than the sum of its parts. Once again, I would like to thank all those who come together to create our magazine. Here at MD News, we are dedicated to delivering an engaging reader experience, one with real local relevance. In each issue, we highlight distinguished and accomplished physicians and practice groups. We also provide updates on the latest medical studies, pointers for managing your practice and a unique look at what is happening in the local medical community. We love to receive nominations for our cover stories, current news within your organization and feedback on articles. I would also like to suggest that you visit mdnews.com to discover a wonderful resource for healthcare marketing. We are here to serve the physician and healthcare community. Enjoy your issue of MD News, Rich Keene Publisher Publisher: Richard Keene Managing Editor: Valerie•Lauer Contributing Writers: Brian M. Balash, Jerry Hoffman, Joni Walton Executive Consultant: Jerry Hoffman Business Development: Michael Brigandi Chief Executive Officer: Jim Hobson Chief Marketing Officer: Jason Skinner Vice President of Creative Services: Eric Jackson Vice President of Operations: Tyler Hardekopf In Memoriam: Robert J. Brennan, Founder Account Manager: Debra•Branson Creative Director: Ashlea Roark Designer: Brian Norman Creative Services: Steve•Barrett, Erika•Bennett, Ben•Cake, Mariela•Cosentino, Jamie•Dent, Jenny•Havron, Emily•Main, Jacob•Moore, Jennifer•Oncay, Kimmi•Patterson, Michael•Simmons, David•Smith Production: Andrea Hull Financial Services: Ashley Byrd Audience Development: Debbie Dodski MD News is published by True North Custom 5600 Brainerd Road, Suite 1 Chattanooga, TN 37411 423-266-3234 | truenorthcustom.com Although ever y precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2017, True North Custom. All rights reser ved. Reproduction in whole or in part without written permission is prohibited. The healthcare providers featured in MD News comply with applicable Federal laws and do not discriminate on the basis of race, color, national origin, age, disability or sex. P O S T M A S T E R : Please send notices on Form 3579 to 5600 Brainerd Road, Suite 1, Chattanooga, TN 37411. Advertise in MD News For more information about advertising in the MD News Central New York edition, call Publisher Richard Keene at 315-446-8331 or email rkeene@mdnews.com. Contact Information Send press releases and all other information related to this local edition of MD News to rkeene@mdnews.com. Central New York 05-820 PUBLISHER from the ............................................... Richard Keene PUBLISHER Central New York ............................................... rkeene@mdnews.com 315-446-8331 ............................................... @MDNewsCentralNY

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