Team Insight

70 Team Insight / November 2017 Longstreth Teams With WPLL Longstreth Sporting Goods and the Women's Professional Lacrosse League (WPLL) recently formed a partnership that includes the launch of an exclusive online store for WPLL apparel that will be hosted on longstreth.com. The WPLL will boast five teams in its inaugural summer 2018 season: Baltimore Brave, New England >`]Ê iÜÊ9ÀÊ}Ì]Ê*>`i«>ÊÀiÊ and Upstate Pride. The league will also include a development program. "We are proud to partner with the WPLL to LiÊÌiÀÊiÝVÕÃÛiÊiÊÀiÌ>iÀ]»ÊÃ>ÞÃÊ-ÕiÊ Guiliano, apparel manager for Longstreth Sporting Goods. "Longstreth and the WPLL have a common goal of supporting women's lacrosse and growing the game for players at every age >`ÊiÛi°» NSGA Innovation Arena Returns Attendees of the National Sporting Goods Association's 54th Annual Management Conference & 20th Annual Team Dealer Summit, scheduled for May 20-22, 2018 at the Hyatt Regency Coconut Point Resort & Spa in Ì>Ê-«À}Ã]Ê]ÊÜÊ}iÌÊ>ÊÕ«VÃiÊÊ at innovative products in the sporting goods industry. The Innovations Arena, now in its fourth year, will feature products from new as well as established companies. New companies with a new product ready for market can participate in the NSGA Innovations Arena through an application and selection process. Applications can be completed online at nsga.org/innovationsarena. Manufacturer sponsors of the event also can participate and promote an innovative product in the Arena. Companies interested in sponsoring the event should contact Julie Pitts, NSGA business devel- opment director, at jpitts@nsga.org. Teamwork Partners With MLBPA Teamwork Athletic has secured the rights to manufacture apparel for each active roster player in the Major League Baseball Players Association and Major League Baseball Hall of Fame. The partnership will allow Teamwork to provide product without retailers and dealers suffering from excess inventory. Teamwork's technology and no-inventory business model will create a market for the lesser-known ath- letes. All products will feature authentically licensed signatures, photography and artwork vÀÊÌiÊ *Ê>`Ê "° Richardson Upgrades Richardson is launching a responsive, e-com- iÀViÊÜiLÃÌiÊÜÌÊvi>ÌÕÀiÃÊÃÕVÊ>ÃÊ+ÕVÊ Order, Inventory Check and an improved design tool called R-Customizer. At the same time, the company, founded in 1970, is officially chang- ing its name to Richardson Sports — its web address will change from richardsoncap.com to richardsonsports.com. "We're constantly looking for ways to improve how we serve our customers and this new ÜiLÃÌiÊÃÊ>ÊL}ÊÃÌi«ÊÊÌ>ÌÊ`ÀiVÌ°»ÊÃ>ÞÃÊÌiÊ company's Kelly Richardson. "Sport is part of our company's heritage and to preserve that we're returning to the name we were born with, but our focus will stay the same — to make the LiÃÌÊV>«ÃÊ>`Ê>ÌÃÊvÀÊ«i«iÊÜÊÛiÊÌÊ«>Þ°» Mueller Partners With WFATT Mueller Sports Medicine has been named the official supplier of sports medicine products to ÌiÊ7À`Êi`iÀ>ÌÊvÊÌiÌVÊ/À>}Ê>`Ê /iÀ>«ÞÊ7//®°ÊÕiiÀÊÜÊÜÊ>ÛiÊ>ÊiÞÊ ÀiÊÜÌÊ7//ÊÌÊi`ÕV>ÌiÊ>ÌiÌVÊÌÀ>iÀÃÊ and therapists on products and techniques for injury prevention and recovery. LP Gets PSATS Endorsement La Pointique (LP Support) recently received the endorsement of the Professional Soccer Athletic Trainers Society for its Compression series of apparel and supports, including the EmbioZ Apparels and Gears, Power Sleeves, CA (Extreme) and XT (X-Tremus) Support series.. Krenzien Celebrates Milestone Richard Krenzien, CEO Emeritus of Krenzien, Krenzien & Associates, Northbrook, IL, recently celebrated 60 years in sporting goods sales representation. He initially joined his father, Walter, and his brother, Arthur, in the business November, 1957. The Sporting Goods Agents Association presented himw with its Lifetime Sales Achievement Award in 2003 citing him with exemplary conduct and service to the industry. Easton Sports Backs PHIT America Easton Sports is now one of PHIT America's latest supporters of the movement "To Get iÀV>ÊÛ}°»Ê/ÃÊiÛiÊvÊÃÕ««ÀÌÊvÀÊ*/Ê America by Easton Sports represents the joint commitment by both organizations to create opportunities for children to lead an active lifestyle through sport in U.S. schools through the PHIT America GO! Grants program. The GO! Grants, first awarded in September of 2015, help jumpstart active lifestyles for thousands of elementary school-age children. Q END ZONE / NEWS Lines We Like No-Compromise Outerwear Nothing's worse in sports than having to make a compromise — trading finesse for power, accuracy for distance or speed for endurance. When it comes to their apparel, players and fans facing off against the ele- ments usually grab either a bulky, weather- proof softshell or a light and flexible fleece that just can't stand up to cold and rain. Now the Storm Dfend from Holloway Sportswear delivers the best of both worlds by incorpo- rating a breathable, high-stretch fabric that feels like a lightweight pullover but delivers true weather resistance. Designed to provide the warmth of a heavyweight jacket with a lightweight fit and feel, it's a solution to com- bat that early-season chill or pop-up drizzle. Getting a Grip Vyse Gryppers are essentially a hybrid of gloves and tape for athletes and a function- al and fashionable solution for any athlete whose hands are critical to success. From a company called Gryppers, Inc., they are lightweight, seamless, multi-climate prod- ucts anatomically engineered to fit each individual finger, like a sleeve. The protec- tive performance technology stabilizes joints and ligaments while also increasing grip strength and reducing injury on impact. Vyse Gryppers can be worn independently or in tandem with traditional products to give comprehensive protection for gripping a bat or catching a football.

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