K
en Sung, one of the principals
in Gazelle Sports, is a partner
in Go Far, a new store that
is opening in Boulder on
November 1.
Sung describes Go Far as a
"collaborative space," rather
than a traditional retail store. And the
store has many collaborators. Kate King,
a former Gazelle staffer, will be the
operating partner. Smartwool will be
the primary apparel brand carried in the
store. Superfeet will set up a fit station
within the store. Scratch Labs will run a
test kitchen in the space and a local artist
has created a line of hats that will be sold
in the store.
The store will also host Happy
Hours and other events that Sung says
are designed to bring the community
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