Running Insight

NOVEMBER 1, 2017

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Hoka Sales Rise 34 Percent ; Parent Takes Self 'Off the Block' After a six-month process that involved reaching out to 90 potential acquirers, including strategic and financial partners in the U.S. and abroad, Deckers Outdoors has abandons plans to sell itself off. Instead, the parent of Hoka One One, Uggs, Teva and Sanuk will shift its focus to a long- term business optimization plan. Part of that effort includes a $400 million stock buyback plan funded through domestic cash flow. In the most recent quarter ended September 30, Hoka One One was the company's strongest performing brand as sales rose 34.4 percent to $40.6 million. 32 runninginsight.com © 2017 Formula4media LLC. Running Shorts (continued) "In the most recent quarter, Hoka One One was Deckers' strongest performing brand." Spring 2018 Hoka One One Mach

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