34 runninginsight.com © 2017 Formula4media LLC.
Running Shorts (continued)
OUTDOOR RETAILER
SHOW 2018
DENVER, COLORADO
OR + SNOW SHOW
JANUARY 25-28
OR SUMMER
JULY 23-26
OR WINTER
NOVEMBER 8-11
Outdoor Retailer Sets New
Show Schedule Through 2022
Following its recent alliance with Snowsports
Industries of America, Outdoor Retailer will
have three events annually in Denver for the
next five years. After 2018, when OR will take
place in late January (Jan. 25-28) for the OR
+Snow Show, late July (July 23-26) and early
November (Nov. 8-11), the shows beyond 2018
are slated for early January, mid-June and early
November. Registration for exhibitors and
independent reps for the January 2018 show
will open in mid-November.
"By re-establishing Outdoor Retailer as a
launch event, the shows are able to influence
'how' retailers buy, rather than 'when' they buy,"
OR VP and Show Director Marisa Nicholson
said in a prepared statement. "…Brands benefit
from early retailer feedback to guide forecasting
and production. The industry benefits from
everyone coming together to share ideas."
