Textile Insight

November / December 2017

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IN THE MARKET | DENIM Indigo Innovation 14 • Textile Insight ~ November/December 2017 textileinsight.com New Developments Focused on Fit, Function and Fun. ordura has launched its new Authentic Alchemie 2.0 denim collection called "Imagination Without Limitation" inspired by trends from MaterialsMove CEO and founder Linda Keppinger. The three macro trends identified — 'Make it for Me', 'Show Me You Care', and 'Faster and Farther' — are helping authorized mills engineer denims of the future. Drivers of the trend "Make It For Me" are authenticity and freedom of movement embodied though customized looks and stretch solutions and fabrics with washed and tumbled effects. An expression of the craft movement, this trend mixes traditional with contemporary. Cone Cordura Selvage Denim, Kaihara Cordura Selvage Denim, heavy-duty Artistic Milliners 15 osy Cordura Denims and Cone SGene Cordura Denim showcase this trend. The "Show Me You Care" trend is about evolving values, social and environmental consciousness, and how indi- viduals can unite to make a difference. Denims that are in it for the long haul are key. Specific examples include softened strength Cordura Denims from Artistic Milliners made with Lenzing Tencel fiber. Also featured are durable Cordura Combat Wool denims from Artistic Milliners. Reshaping and expanding ideas, and ourselves, beyond what is thought possible is at the heart of the "Faster and Farther" trend. Extreme performance and hidden science are motivating factors in developing denims with high- tech functionality ranging from moisture management and thermo-regulations to odor-control. Denims in the spotlight include Cordura TransDry Denim in collaboration with Cotton Incorporated, Artistic Milliners Cordura Denim with Dow Intellifresh for lasting freshness, and Arvind speciality bi-stretch Cordura Denims for commuter gear. Hyosung has partnered with Bossa to introduce Xplay a new collection of bi-stretch denim with creora Fit2. Bossa, one of Turkey's largest integrated textile companies with production facilities in Adana, offers high quality products and services in its range of yarn, dyeing, weaving, and denim finishing processes. creora Fit2 is a proprietary technology, using a creora yarn for 360 degree stretch offering sleek and flattering fit. David Jang, creora marketing manager for denim shares, "We partnered with Bossa to develop next generation of denim as consumers will realize its value as soon as they start wearing it." The latest from Lenzing, Cone Denim and Repreve is new Future BLACK+ denim, made with both Repreve recycled bottle fiber and Lenzing Modal to create per- formance jeans that are eco-aware. Each pair of jeans made from Future BLACK+ will contain up to 17 recycled plastic bottles (the most post-consumer recycled content the industry has seen in denim), plus superior softness, color retention and stretch. Future BLACK+ joins join Cone Denim's family of TruTone fabrics and launched at Kingpins Amsterdam in October. Future BLACK+ denim achieves its durable color by utilizing dope dyeing, an environmentally friendly dyeing technique that introduces the pigment during the produc- tion process. Adding the colorant during manufacturing allows the entire body of the fiber to be colored instead of only the surface and eliminates the need for a dye bath later in the process. Wash tests have shown that denim made from Future BLACK+ showed no sign of color loss even after more than 20 washes. "Color retention in black denim is an increasingly important trend for consumers and a perfect fit with our TruTone fabric story focused around black and indigo-like navy fabrics that offer supreme color retention, plus all of the added benefits of the environmental story," said Kara Nicholas, vice president of product design and marketing for Cone Denim. O Denim Days NYC IT WAS ALL HANDS ON DENIM, as stitchers, sewers, painters and weavers hand-crafted custom looks at an indigo-centric event held recently in Manhattan. The first-annual New York Denim Days Festival brought together a mix of industry, independent designers and consumers in a fun atmosphere that highlighted the creativity and technology influencing the jeans market today. It was evident both inside the Pavilion where brands showcased goods, as well as outside at the street bazaar, that customization and sustainability are strong drivers in denim innovation. The "Repair, reuse and recycle" ethos is everywhere, from start-up businesses to new chemical free and eco alternative production processes being embraced by suppliers. This sustainability push is coming from consumers directly; denim buyers are asking for transparency. Companies are also finding ways to appeal to shoppers desire for differentiation through one-of-a-kind products. The hum of sewing machines was constant in the Pavilion area with embellishments being added to jackets and a steady assembly line of custom- designed aprons being patched together. New York Denim Days is the latest member of the Kingpins family. Born from the success of an Amsterdam version launched just a few years ago, NY Denim Days is now capturing the attention denim devotees here in the States as well. O Future BLACK+ denim is made with Repreve recycled bottle fiber and Lenzing Modal to create eco-aware performance jeans .

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