36 • Footwear Insight ~ November/December 2017 footwearinsight.com
Fila's Original Fitness Premium embraces elements from iconic styles in the brand's sneaker vault.
M O D E R N P R E P
of women's design, Sally
Murphy. The new Ayva
Oxford features a fresh
twist of pastel and subtle
metallic perforated detail.
A white EVA outsole is
lightweight and flexible. For
men, the Aiden collection
is inspired by traditional
driving mocs. Unlike older
designs, these styles can
be worn for hours without
pinching, rubbing or
fatigues thanks to flexible
EVA midsoles and split-
resistant rubber outsoles.
"We're seeing the men's
style shift back into a more
dress/wardrobe, albeit with
a modern twist," says David
Pompel, VP–men's dress for
Rockport. "Given this shift
is being driven by a younger
consumer, the movement has
a more collegiate feel leading
to evolved preppy looks," he
explains. When consumer
confidence is lower, men
have the tendency to
updress. "They typically
seek out more seasonless
wardrobe pieces, buying
pieces that lean more
conservative professional,"
says Pompel.
O
The New Balance 574 is an "enduring, versatile and classic style," according to NB Lifestyle senior design director Brad Lacey.
