14 • Footwear Insight ~ November/December 2017
THEFOOTWEAREYE
T
his season, Heelys is teaming
up with eclectic electronic
artist, Mija, to kick off the
new Uptown Mija Skate Shoe.
The Uptown Mija Skate Shoe,
features a nubuck upper with
smiley face graphics printed
on the synthetic leather heel counter, Mija
branding throughout, and removable, low pro-
file wheels with ABEC 5 bearings.
Mija, is an American electronic music pro-
ducer, DJ, and promoter, originally from Phoe-
nix, Arizona, who came to attention in 2014
after she played with Skrillex. She is known for
playing genre-crossing sets.
Mija got her start in music with a choir that
toured France and Canada. She gave up singing
and became a rave promoter when she was
only 17. Mija is known for her changing hair
colors including her "signature disheveled sea
foam green hair." Skateboarding is her favorite
sport. The line will launch at Journeys.
O
footwearinsight.com
Heelys Goes Uptown with Mija
FitFlop Takes an Uber
COLLABORATION
ATHLEISURE
FitFlop's new Überknit Slip-on High-Top Sneaker for men targets
the growing athleisure market. The Uberknit has light-weight midsoles,
breathable stretch uppers, and stretchy decorative laces. The shoes
feature a textured waffle-knit and have the brand's Anatomicush midsole
technology and carry the APMA Seal of Acceptance, for footwear found
to promote good foot health.The shoes are available in Black, Dark
Shadow and Black Iris and retail for $110.
Heelys
Uptown
Mija
skate
shoe
Überknit Slip-On from FitFlop
deer
Since
1938
baby-deer.com • 800-325-6116
classic.
