Footwear Insight

November / December 2017

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On this page: SeaVees Baja Slip-On Portal Cover Photo by Frank James 18 TALKING NIKE Retailers and industry insiders weigh in on Nike's future plans to do more business through fewer doors. 44 MAKING STRIDES Vida Shoes has big plans for Stride Rite, its newest kids brand. Making an emotional connection is key. 20 A FITNESS 'HIIT' As consumers gravitate towards High-Intensity Interval Training, shoe designs follow suit. 48 INSIDE NORDSTROM Inside peek at a book on Nordstrom's customer experience excellence and values- driven service culture. 26 MODERN PREP The country club style comes of age in Spring 2018 footwear offerings, with a modern twist. 50 LINES WE LIKE Sole comfort combines with unique uppers to give these casual sandals, slides and sneakers added flair. Editor in Chief Mark Sullivan msullivan@formula4media.com 646-319-7878 Managing Editor Cara Griffin Senior Editor Bob McGee Contributing Editor Jennifer Ernst Beaudry Art Director Francis Klaess Associate Art Director Mary McGann Contributors Nancy Ruhling Suzanne Blecher Publisher Jeff Nott jnott@formula4media.com 516-305-4711 Advertising Jeff Gruenhut jgruenhut@formula4media.com 404-849-4156 Christina Henderson 516-305-4712 chenderson@formula4media.com Troy Leonard tleonard@formula4media.com 352-624-1561 Katie O'Donohue kodonohue@formula4media.com 828-244-3043 Sam Selvaggio sselvaggio@formula4media.com 212-398-5021 Daemon Filson dfilson@formula4media.com 541-292-1450 Production Brandon Christie 516-305-4710 bchristie@formula4media.com Business Manager Marianna Rukhvarger 516-305-4709 mrukhvarger@formula4media.com Subscriptions store.formula4media.com PO Box 23-1318 Great Neck, NY 11023 Phone: 516-305-4710 Fax: 516-441-5692 www.formula4media.com Formula4Media Publications Sports Insight Sports Insight Extra Footwear Insight Outdoor Insight Team Insight Textile Insight Trend Insight Running Insight sportstyle Footwear Insight ® is a trademark of Formula4 Media, LLC, Great Neck, New York. ©2017 All rights reserved. The opinions expressed by authors and contributors to Footwear Insight are not necessarily those of the editors or publishers. Footwear Insight is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in Footwear Insight may not be reproduced in whole or in part without the express permission of the publisher. Footwear Insight is published bi-monthly: Jan/ Feb; Mar/Apr; May/Jun; Jul/Aug; Sep/Oct; and Nov/Dec by Formula4 Media LLC. Subscriptions: One year, $24.00 (U.S. Funds in the United States. All other countries, $54.00 (U.S. Funds) for surface mail. Postmaster: Send address changes to Footwear Insight, P.O. Box 23-1318, Great Neck, NY 11023 FOOTWEAR INSIGHT ® 38 WORK STYLE Retailers take note: dollars are flowing into the occupational footwear category.

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