STEP INTO
PREP
The Kaanas Arizona Rose can dress up (or down) any look.
Modern Preppy Styles Cross Categories for Spring,
from Comfort to Canvas. By Suzanne Blecher
AS PREPPY APPAREL BRANDS LIKE SOUTHERN TIDE, VINEYARD VINES AND SOUTHERN PROPER
proliferate in retail, the country club movement is also coming of age in footwear, albeit with a
modern twist. With tassels, suede and athleisure accoutrements, 2018's preppy is professional,
hi-tech and authentic. Considering the impact of our current economy on fashion, today's updated
all-American subculture is anything but past tense. For SeaVees, the emphasis is on West Coast
prep, "which is less obvious than traditional preppy," according to product line manager Ashley
Tammietti. Spring 2018 includes indigo over-dyed seersucker, traditional madras from India,
digitally embroidered plaid on the brand's signature poplin and a decidedly cool color palette
"using soft colors that aren't too sugary sweet, making the collection more contemporary and
less stuffy," she says. Dr. Scholl's takes on the traditional loafer silhouette this season with the
Exact and Eclipse styles, as senior product director Katie Moore sees "strong consumer interest
in this type of menswear-inspired shoe" for women. The Idol puts a fun twist on collegiate style
with a whimsical tassel, including performance and comfort features borrowed from the brand's
sports line to "make it a perfect choice for everyday adventures and life."
