A
didas Outdoor has been licensed to Agron, its accessories partner, for the past seven
years, and is picking up steam in the trail shoe category and with the Parley line of
shoes and apparel made from plastic that is reclaimed from the ocean. For Spring
2018, Adidas Outdoor will brand all of its outdoor product as Terrex, a designation
that until now it had been using only on its pinnacle product. The company will also
begin use of the BOA laceless closure with a synthetic lace on two key shoes, and
will also use the BOA closure on a third style starting with its Fall 2018 collection.
"We've been gradually building the business, and over the past year things have
really begun to take off," said Greg Thomsen, who has the title of chief outdoor
2 runninginsight.com © 2017 Formula4media LLC.
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The Adidas brand is making strides in specialty retail
in an unlikely manner: through its outdoor division.