Running Insight

NOVEMBER 15, 2017

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A didas Outdoor has been licensed to Agron, its accessories partner, for the past seven years, and is picking up steam in the trail shoe category and with the Parley line of shoes and apparel made from plastic that is reclaimed from the ocean. For Spring 2018, Adidas Outdoor will brand all of its outdoor product as Terrex, a designation that until now it had been using only on its pinnacle product. The company will also begin use of the BOA laceless closure with a synthetic lace on two key shoes, and will also use the BOA closure on a third style starting with its Fall 2018 collection. "We've been gradually building the business, and over the past year things have really begun to take off," said Greg Thomsen, who has the title of chief outdoor 2 runninginsight.com © 2017 Formula4media LLC. Adidas Climbs High in Specialty with Outdoor Division ADIDAS OUTDOOR RUNNING INSIGHT ® is a registered trademark of Formula4Media, LLC. © 2017 all rights reserved. Running Insight is published twice each month, is edited for owners and top executives at running specialty stores and available only via email.The opinions by authors and contributors to Running Insight are not necessarily those of the editors or publishers. Articles appearing in Running Insight may not be reproduced in whole or in part without the express permission of the publisher. Formula4Media, LLC, P.O. Box 23-1318, Great Neck, NY 11023. Tel: 516-305-4709. Jeff Nott ...................................jnott@formula4media.com Jeff Gruenhut .................. jgruenhut@formula4media.com Christina Henderson .... chenderson@formula4media.com Katie O'Donohue .........kodonohue@formula4media.com Sam Selvaggio.............. sselvaggio@formula4media.com Daemon Filson .....................dfilson@formula4media.com Editor-in-Chief ........ Mark Sullivan: msullivan@formula4media.com Managing Editor ............ Cara Griffin: cgriffin@formula4media.com Publisher .....................Troy Leonard: tleonard@formula4media.com SUBSCRIBE store.formula4media.com BACK ISSUES runninginsight.com Advertise The Adidas brand is making strides in specialty retail in an unlikely manner: through its outdoor division.

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