6
IN THE MARKET
Store openings,
athlete signings,
new running gear
and an Olympic
product preview.
14
NIKE TALK
Retailers and
market watchers
weigh in on the
Swoosh's future
business plans.
16
THE PROTECTORS
Putting safety first.
A look at head-to-
toe gear designed
to keep athletes
injury free.
18
GAME CHANGERS
Innovations, trends,
products, people
and issues that are
changing the game
in our industry.
30
SOCK STYLE
Athletic hosiery
brands step
up the tech and
put an emphasis
on teamwork.
34
END INSIGHT
Behind the numbers.
A closer look at
the activities and
demographics of
fitness participants.
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NOVEMBER/DECEMBER 2017
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