Running Insight

DECEMBER 21, 2017 - JANUARY 2, 2018

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Brand U.S. 2016 Revenue The Rundown 1 Nike $9.6 Billion The Swoosh's sales have slowed, especially in North America, but they remain by a large margin the top running shoe brand in the world. 2 New Balance $2.0 Billion New Balance is on an incredible run driven by a revitalization of its product line and large scale marketing efforts, such as its deal with the New York City Marathon. The company occupies a stunning new HQ in downtown Boston, prompting questions about what is next for the venerable brand. 3 Adidas $1.98 Billion The three stripes' refocused efforts in North America has paid quick results. But there are major concerns that specialty stores are not part of future plans. 4 Skechers $1.91 Billion No company is better at commercializing trends and quickly bringing them to market. SKX has shown a steady commitment to the run business with star endorser Meb Keflezighi and earlier this year inked an agreement with the charismatic Edward Cheserek. 5 ASICS $873 Million The Japanese brand is hard at work cleaning up its U.S. distribution and segmenting its product line and is strengthening its focus on fitness. 6 Under Armour $860 Million 2018 will be an interesting year at UA as the brand seeks to focus on core categories while building its footwear business. 7 Reebok $455 Million Pundits and retailers say this brand is on the way back with its focus on training. 8 Brooks $375 Million Brooks is re-asserting its leadership in the specialty run category with new shoes like the Levitate and its relentless focus on retail service. 9 Merrell $300 Million The Wolverine-owned brand remains a strong player in the trail category while also keeping a toe in the lightweight/barefoot camp. 10 Saucony $245 Million Saucony has been a steady performer, especially in the women's category. 114 runninginsight.com ©2017 Formula4media LLC. Running Insight's Exclusive Rankings of the Top 10 Brands in Running and Fitness. The Running Category's Top 10

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