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END INSIGHT 34 • Outdoor Insight • January 2018 outdoorinsightmag.com Peaks and Valleys Participation Trends Are (Mostly) Looking Up in Snow Sports. Sources: SIA Research / NPD Group Inc. / Physical Activity Council (PAC) Survey, 2017 Winter Sports Participation Focus on Alpine Alternate Alpine Activities Participation is up year-over-year in all snowsports categories except for snowboard and telemark. Snowboard participation fell slightly last season from 7.6 million to 7.56 million. Amount of downhill skiers that participate nine days or more per year. 11 10 9 8 7 6 5 4 3 2 1 0 80 70 60 50 40 30 20 10 0 40 30 20 10 0 80 70 60 50 40 30 20 10 0 Downhill Skiing Sledding Snowboarding Cross Country Skiing Snow Shoeing Winter Sports Participation by Activity 2016/17 Season Cross-country skiing grew to more than 5.1 million participants in 2016/2017. (Up from 4.6 million in 2015/2016) 62% of cross country participants are male. 41% of cross country skiers have a HHI above $100,000 Estimated Alpine Equipment Retail Sales were $592 Million in 2016/17. The most popular fitness activities other than skiing that alpine skiers report taking part in: Most Alpine Skiers are under 44, but the 45+ participation rate is growing. Amount of alpine equipment sales that take place at specialty stores. Amount of alpine equipment sales that take place online. Amount of alpine skiers who are 44 years old or younger. Amount of alpine equipment sales that take place in chain stores. Walking for Fitness Hiking (Day) Treadmill Running/Jogging High Impact/ Intensity & Training Elliptical Motion Trainer/ Cross-Trainer Dumbbells Amount of alpine skiers who are 17 years old or younger. 81% 3.7M 5.1M 7.56M 8M 11.8M 14% 38.8% 35.8% 34.9% 34.5% 34.5% 32.5% 30.5% 70% 23% Amount of downhill skiers that participate between two and nine days per year. 77% 23% 5%