Outdoor Insight

50 • Outdoor Insight • February 2018 outdoorinsightmag.com END INSIGHT WHAT TEENS WANT Sources: Fung Global Retail & Technology / Piper Jaffray Taking Stock With Teens Survey Fall 2017 (survey of 6,100 teens across 44 states in the U.S. with an average age of 15.9 years. Data split into upper-income HH $101k/year and average-income HH $55k/year). Spending Is Down Overall By four percent Y/Y For Teens; 38 percent Of Budgets Spent On Fashion Culture-Oriented/Streetwear Fashion Trends Are Surging, including Vans and Supreme Snapchat & Instagram Engagement Ticks Up; Facebook Engagement Declines Intent To Buy iPhone Reaches High; Over 80 percent of Gen Z Will Choose iPhone Next Amazon Captures Nearly 50 percent Of Gen Z's Vote For Favorite Website to Purchase From Athletic Trends: Interest in Nike Declines; Interest in Adidas Reaches a High $2450/Year Amount teens estimate personally spending per year. $830 Billion Amount Gen Z spends annually. 7% Gen Z's percentage of U.S. retail sales. 24% Of female teens' wallet share is spent on clothing. 17% Of male teens' wallet share is spent on clothing. 1. Nike ........................................... 23% 2. American Eagle ......................... 11% 3. Adidas ......................................... 4% 4. Forever 21 ................................... 4% 5. Hollister ....................................... 4% 6. PacSun ....................................... 3% 7. Lululemon .................................... 3% 8. H&M ............................................ 3% 9. Urban Outfitters ........................... 3% 10. Supreme ................................... 3% 1. Amazon ................................................ 49% 2. Nike ........................................................ 6% 3. American Eagle ...................................... 5% 4. eBay ....................................................... 3% 5. Forever 21 .............................................. 3% 6. Urban Outfitters ...................................... 2% 7. Fashion Nova ......................................... 2% 8. Lululemon ............................................... 2% 9. PacSun .................................................. 2% 10. Supreme ............................................. 1% 1. Nike ........................................... 46% 2. Vans .......................................... 12% 3. Adidas ....................................... 11% 4. Converse ..................................... 7% 5. Birkenstock ................................. 2% 6. DSW ............................................ 2% 7. Foot Locker ................................. 2% 8. Sperry ......................................... 2% 9. New Balance ............................... 1% 10. Steve Madden ........................... 1% 1. Snapchat ...............................................47% 2. Instagram ..............................................24% 3. Facebook ................................................9% 4. Twitter .....................................................7% 5. Pinterest ..................................................1% Aiming to sell to the teen demographic? Here are a few things to know about this rising consumer group. They are moving away from big names to smaller brands. Online is where they live. And their favorite website to buy from is Amazon. FAVORITE SOCIAL MEDIA PLATFORM FAVORITE FOOTWEAR BRANDS FAVORITE APPAREL BRANDS FAVORITE WEBSITE TO PURCHASE FROM KEY TEEN TRENDS YEAR-OVER-YEAR MONEY MATTERS

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