6 INSIGHT V14N1 TRUENORTHCUSTOM.COM
Your Step-by-Step Guide
to Content Strategy
and—Execution
SO HOW CAN you discern which channels are opportunities and which are distractions?
By investing in a complete content strategy.
A documented content strategy removes the guesswork from your marketing and
gives you a roadmap to continuous improvement. The process begins with taking a
full inventory of your current marketing activities, stakeholders, and competitors;
developing specific audience personas; clearly articulating your goals; and putting a
plan in place to hold you, your team, and key stakeholders accountable for those goals.
In this year's State of Healthcare Content Marketing Survey,
IN TODAY'S DIGITAL MARKETING
LANDSCAPE, YOU HAVE INFINITE
CHANNELS AND OPTIONS FOR
DISTRIBUTING YOUR MESSAGE.
IT IS IMPOSSIBLE TO BE ALL
THINGS TO ALL PEOPLE, AND
IT'S A WASTE OF YOUR TIME
AND RESOURCES TO FOCUS ON
CHANNELS YOUR CUSTOMERS
MAY NOT EVEN BE USING.
WE FOUND THAT
69%
OF ORGANIZATIONS
ARE USING CONTENT
MARKETING
BUT ONLY
21%
OF MARKETERS HAVE A
DOCUMENTED CONTENT
STRATEGY
WHICH COULD BE WHY
72%
THINK THEIR CONTENT
MARKETING ISN'T
EFFECTIVE ENOUGH
LET'S GET STARTED!
insight into
CONTENT STRATEGY
