Running Insight

JANUARY 15, 2018

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18 runninginsight.com © 2018 Formula4media LLC. running belt, to continue expanding into new categories. The SPIbeams line includes both USB rechargeable and battery- powered headwear, shoelaces, and wristbands as well as LED spurs, arm and leg bands, and gloves. Internet-Connected Barefoot Shoe Coming in Q2 The barefoot shoe company VIVOBAREFOOT has teamed with Sensoria on the new VIVOBAREFOOT Smart Shoe, powered by Sensoria. The product, which was previewed recently at the CES tech show, is a concept the companies have spent the past year bringing to reality. The shoe, with one layer of fabric thin pressure sensors, enables users to record natural movement without any underfoot padding or interference. It will be available for purchase in Q2 2018. The shoe comes with embedded Sensoria technology in the form of what Sensoria says are the thinnest pressure sensors in the world, localized in the plantar area. The sensors are detachable, rechargeable and reusable. The Sensoria Core hardware collects data and streams to the user's mobile phone. The connected devices detect forces, such as impact score, foot landing and contact time metrics with extreme precision. The collected data will allow for a step-by-step natural running transition training plan with artificial intelligence technology delivering real-time audio and visual feedback via both a mobile app and web dashboard. The system monitors speed, pace, cadence, GPS track, foot landing technique, ground time, impact score and eventually, asymmetry and toe engagement. The shoe could help in educating people about natural movement, believes Galahad Clark, VIVOBAREFOOT founder and MD. "Through our partnership with Sensoria, we're able to offer real- time transition advice and visual proof of the incredible sensory feedback loop between feet and brain." Sensoria CEO and co-founder Davide Vigano says, "Sensoria's proprietary sensors, microelectronics and the new Sensoria Run 2.0 app make it easy for runners to identify bad habits and correct them, helping to improve running form and minimize the risk of injuries." n insoles-sorbothane.com sorbothane.com 800.838.3906 I N T R O D U C I N G ! THE EXCLUSIVE COMBINATION OF STABILITY & SORBOTHANE ® Ultra PLUS STABILITY INSOLE Who knew a stability insole could be comfortable? We did. UltraPLUS_RunningInsight-Ad_B2.indd 1 12/14/17 1:14 PM RUNNING INSIGHT Running Shorts (continued)

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