Running Insight

FEBRUARY 1, 2018

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W hen Kevin Rutherford looks around the Nuun corporate office in Seattle, he sees a dialed-in, engaged group. And for Rutherford, Nuun's president and CEO (Chief Eternal Optimist), that's a sweet view. "In any company," Rutherford begins, "culture is the ecosystem that everything resides within, but it's a fragile ecosystem that can lead things to thrive or to fester." Fortunately for Rutherford, it's the former at Nuun, which earned a spot on Outside Magazine's annual "Best Places to Work" list in 2017. With its potent culture, Rutherford says Nuun can produce strong products, service its customers and make headway in the marketplace. To wit, the company's Nuun gains traction at run specialty with differentiated product, collab- orative mindset and energized corporate culture. By Daniel P. Smith 2 © 2018 Formula4media LLC. RUNNING INSIGHT ® is a registered trademark of Formula4Media, LLC. © 2018 all rights reserved. Running Insight is published twice each month, is edited for owners and top executives at running specialty stores and available only via email.The opinions by authors and contributors to Running Insight are not necessarily those of the editors or publishers. Articles appearing in Running Insight may not be reproduced in whole or in part without the express permission of the publisher. Formula4Media, LLC, P.O. Box 23-1318, Great Neck, NY 11023. Tel: 516-305-4709. Jeff Nott Jeff Gruenhut .................. Christina Henderson .... Katie O'Donohue Sam Selvaggio.............. Daemon Filson Editor-in-Chief ........ Mark Sullivan: Managing Editor ............ Cara Griffin: Publisher .....................Troy Leonard: SUBSCRIBE BACK ISSUES Advertise GETTING TO KNOW NUUN RUNNING INSIGHT

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