W
hen Kevin Rutherford looks around the Nuun corporate
office in Seattle, he sees a dialed-in, engaged group.
And for Rutherford, Nuun's president and CEO
(Chief Eternal Optimist), that's a sweet view. "In
any company," Rutherford begins, "culture is the
ecosystem that everything resides within, but it's a
fragile ecosystem that can lead things to thrive or to
fester." Fortunately for Rutherford, it's the former at
Nuun, which earned a spot on Outside Magazine's
annual "Best Places to Work" list in 2017. With its
potent culture, Rutherford says Nuun can produce
strong products, service its customers and make
headway in the marketplace. To wit, the company's
Nuun gains
traction at
run specialty
with differentiated
product, collab-
orative mindset
and energized
corporate culture.
By Daniel P. Smith
2 runninginsight.com © 2018 Formula4media LLC.
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