16 runninginsight.com © 2018 Formula4media LLC.
RUNNING INSIGHT
Brooks Unlocks the Hexagon
Hot on the heels of DNA Amp, the advance
concepts team at Brooks is bringing a second
new midsole material to market in the second
half of 2018. Called DNA Loft, the new foam
is infused with rubber that gives its cellular
walls more strength, which lets the brand blow
even more air into the material for a super-
plush, soft feel. The proprietary cushioning
is debuting as a full-length midsole on the
Glycerin 16, which delivers in June for men
and women at $150, as well as in the heel of
the $120 Ghost 11, which launches in August.
A honeycomb pattern on the midsole adds
structure – debossed on the lateral side, it
gives room for compression; embossed on
the medial, it gives support – but also pays
homage to the new material. The hexagonal
shape mirrors the foam's cell structure when
seen in cross-section under a microscope.
A honeycomb pattern on the midsole adds structure – debossed on the lateral
side, it gives room for compression; embossed on the medial, it gives support.
Brooks
Glycerin
16
featuring
DNA
Loft.
SAVE THE DATE!
THE RUNNING EVENT
®
2018
NoVEmbER 27- 30, 2018
AUSTIN CoNVENTIoN CENTER
& HIlToN AUSTIN
