Sports Insight

Q1 - January 2018

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34 • Sports Insight ~ February 2018 sportsinsightmag.com of teenagers' budgets are spent on "fashion" items, including activewear and sneakers. of teens rank Adidas as their favorite apparel brand. of teen male wallet share is spent on food. of teens prefer apparel brands that are athletic. of teens say that Amazon is their favorite website for shopping. of teens rank Nike as their favorite footwear brand. of teen female wallet share is spent on clothing. of female teens prefer an athletic brand of footwear. of teens say their next mobile phone device purchase will be an iPhone. of teens rank Vans as their favorite footwear brand. of teen female wallet share is spent on food. of teen males prefer an athletic brand of footwear. of teen male wallet share is spent on clothing. of teens rank Adidas as their favorite footwear brand. of teens rank Nike as their favorite apparel brand. of teens say they use Snapchat at least once per month, making it the top social media choice. Sports Insight Extra Points 38% 22% 50% 24% 80% 22% 17% 23% 4% 33% 46% 73% 12% 88% 11% 82% Source: Piper Jaffray Taking Stock With Teens Fall 2017 Survey. For news, research and industry analysis on a weekly basis, visit us online at SportsInsightExtra.com.

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