Sports Insight

Q1 - January 2018

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10 RETAIL STRATEGY If you can't beat the online sellers, here are a few tips for ways to join them. 8 FOOTWEAR Q&A The North Face's Shane Downey weighs in on outdoor footwear trends. 14 CHEW ON THIS Mouthguard brands look to expand their reach into new sports categories. 12 WHAT'S PICKLEBALL? This racquet sport is growing in popularity with both younger and older participants. 34 EXTRA POINTS Get inside the mind of the teen consumer in this edition of Sports Insight Extra Points. 32 FEET FIRST The products and trends that will drive the insole and shoecare category in 2018. 30 BASES LOADED A new product preview for the baseball crowd. Plus, a unique retail story. 18 APPAREL 101 How to find success with apparel in a changing marketplace. sportsinsightmag.com facebook.com/sportsinsight twitter.com/sports_insight FEBRUARY 2018 Executive Editor Mark Sullivan msullivan@formula4media.com 646-319-7878 Editor-in-Chief Cara Griffin cgriffin@formula4media.com Senior Editor Bob McGee rmcgee@formula4media.com Art Director Francis Klaess Associate Art Director Mary McGann Contributors Jennifer Ernst Beaudry Suzanne Blecher Michael Jacobsen Tim Sitek Publisher Jeff Gruenhut jgruenhut@formula4media.com 404-467-9980 Business Manager Marianna Rukhvarger 516-305-4709 mrukhvarger@formula4media.com Production Brandon Christie 516-305-4712 bchristie@formula4media.com Advertising Daemon Filson dfilson@formula4media.com 541-292-1450 Christina Henderson 516-305-4710 chenderson@formula4media.com Troy Leonard tleonard@formula4media.com 352-624-1561 Jeff Nott jnott@formula4media.com 516-305-4711 Katie O'Donohue kodonohue@formula4media.com 828-244-3043 Sam Selvaggio sselvaggio@formula4media.com 212-398-5021 Subscriptions: store.formula4media.com Formula4 Media Publications Sports Insight Sports Insigt Extra Outdoor Insight Footwear Insight Team Insight Textile Insight Running Insight Trend Insight sportstyle Sports Insight ® is a registered trademark of Formula4 Media, LLC. ©2018 All rights reserved. The opinions expressed by authors and contributors to Sports Insight are not necessarily those of the editors or publishers. Sports Insight is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in Sports Insight may not be reproduced in whole or in part without the express permission of the publisher. Sports Insight is published bi-monthly: Jan/Feb; Mar/Apr; May/Jun; Jul/Aug; Sep/Oct; and Nov/Dec. Postmaster: Send address changes to Sports Insight, P.O. Box 23-1318, Great Neck, NY 11023 PO Box 23-1318, Great Neck, NY 11023 Phone: 516-305-4710 / Fax: 516-305-4712 formula4media.com Workwear by Wolverine. On the cover: Sweat & Grace by Soffe.

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