Running Insight

FEBRUARY 15, 2018

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V arsity Sports owner Jenni Peters readily admits that opening a holiday pop-up shop in a Baton Rouge, LA, lifestyle center was a risk, albeit a calculated one. But now, with three months of experience in her back pocket, she's game to take the plunge again. "After all, if you don't take a few chances in business, you're standing still," says Peters, whose four-store, Louisiana-based operation captured the 2017 Run for Good Award presented by Saucony at The Running Event. In September, Fort Worth, TX-based Trademark, owners of Perkins Rowe, an upscale shopping hub in Baton Rogue, contacted Peters asking if Varsity Sports might be interested in a permanent spot at the mixed-use destination. "They especially wanted someone local," says Peters, whose Varsity Sports Baton Rouge outlet is located about 10 miles away from Perkins Rowe. While Peters didn't have much interest in that overture, she did accept Trademark's subsequent offer to run a three-month holiday VARSITY SPORTS 'POPS UP' IN BATON ROUGE RUNNING INSIGHT 2 © 2018 Formula4media LLC. RUNNING INSIGHT ® is a registered trademark of Formula4Media, LLC. © 2018 all rights reserved. Running Insight is published twice each month, is edited for owners and top executives at running specialty stores and available only via email.The opinions by authors and contributors to Running Insight are not necessarily those of the editors or publishers. Articles appearing in Running Insight may not be reproduced in whole or in part without the express permission of the publisher. Formula4Media, LLC, P.O. Box 23-1318, Great Neck, NY 11023. Tel: 516-305-4709. Jeff Nott Jeff Gruenhut .................. Christina Henderson .... Katie O'Donohue Sam Selvaggio.............. Daemon Filson Editor-in-Chief ........ Mark Sullivan: Managing Editor ............ Cara Griffin: Publisher .....................Troy Leonard: SUBSCRIBE BACK ISSUES Advertise RUNNING INSIGHT BY DANIEL P. SMITH

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