Issue link: http://viewer.e-digitaledition.com/i/942966
3. The PHIT Act Lowers The Cost To Enter A Race, Enroll Your Kid In A Sports Program Or Buy Sports Equipment Imagine customers using their health savings (HSA) or flexible spending accounts (FSA) to sign up for a 5K or marathon. Or for signing up for a sports clinic or league…or even a fitness class. The PHIT Act will do this. PHIT America is work- ing with Congress to expand the classification for pre-tax medical accounts. We are confident we can pass the PHIT Act. And, you can help, too. Go to PassThePHITAct.org to contact your members of Congress to pass the PHIT Act! Joining the PHIT America Alliance will help us pass the PHIT Act and accomplish our mission. Contact us at Alliance@PHITAmerica.org. Who Is PHIT America? Launched in 2013, PHIT America has attracted the support from more than 100 companies, many from the sports and fitness industry. Its mission is to improve the health of Americans through increased physical activity. PHIT America focuses on four areas to accomplish its mission: 1. PHIT America GO! Grants jump-start children's physical activity through school-based programs 2. PHIT America Month gets America Moving through events nationwide 3. The PHIT Act lowers the cost of being physically active 4. Educating Americans through news articles and a 30-minute documercial on the issue of physical inac- tivity in America and the PHIT America response/ solution The CEO of PHIT America is Jim Baugh — a member of the Sports Industry Hall of Fame, former President of Wilson Sporting Goods and longtime advocate for increased physical activity for better health…and a healthier sports & fitness industry. n Learn more at PHITAmerica.org. 12 runninginsight.com © 2018 Formula4media LLC. PHIT America (continued) RUNNING INSIGHT Future Consumers Are Much Less Active 6-12-Year Olds Number of Totally Inactive* Americans The Inactivity Rate Has Increased 13-17-Year Olds 81.4 Million (27.5%) Of Americans Are Totally Inactive 2011 2011 Percentage of Kids Who Are Active Three Times a Week: 2012 2012 2013 2013 2014 2014 2015 2015 2016 2007 2007 2016 2016 2016 * In 50+ of the higher aerobic activities. Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans 28.7% 28.3% 27.8% 26.9% 26.6% 24.8% 41.1% 40.4% 40.5% 39.8% 39.3% 38.4% *Not Active One Time In the Past Year In Any Of 104 Different Activities! 70.4M 81.4M 25.4% 27.5% Join the PHIT America Alliance and help us pass the PHIT Act. Alliance@PHITAmerica.org.