Running Insight

MARCH 1, 2018

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© 2018 Formula4media LLC. runninginsight.com 15 women's StabilyX Tights ($110) will also add new colorways. OS1st and FootBalance Par tner in Nordics Region OS1st Base Layer Bracing and FootBalance System Oy of Finland, announced an exclusive partnership for distribution within the "Nordics" region of Denmark, Finland and Sweden. FootBalance, a global brand of custom insoles and orthotics, has strong mar- keting and distribution, especially within the Nordic countries. ING Source-owned OS1st, based in NC, is growing worldwide. Josh Higgins, President of ING Source, said "ING and Foot Balance have been industry friends for several years. We are very pleased to enter into this exclusive agreement for the Nordic region with our great friends FootBalance." New Sensation from 361 361 Degrees is launching its new 361-Sensation 3 at retail this month. The $130 stability shoe is designed to be a high mileage workhorse. It combines guidance and cushioning with a stable carbon fiber reinforced outsole, a comfy open toe box design and an internal wrap system for optimal fit. Available in two colors for men's and women's. Saucony FY18 Growth Pegged at Mid-Single Digits Wolverine Worldwide-owned Saucony will see topline expan- sion from several segments this year, including performance run, its Originals business and a new athleisure group called Life On the Run. The company will be launching a "premium approach" for the Life On the Run offer- ings this year. Additionally, Saucony's penetration interna- tionally remains "very strong," Wolverine senior management confirmed during the company's year-end conference call. Saucony faced a "little more challenging" final quarter of 2017, something WWW CEO Blake Krueger attributed to a 361-Sensation 3, MSRP $130.

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