08 Trends
Girls Got Games; Girls in the News;
Trump Making Team Sports Great Again!
18 Girl Power
From the 'Flying Housewife' to 2018,
girls and their sports have certainly
come a long way, baby.
20 Soft Sell
Softball is a year-round player for team
dealers across the country.
26 Sticking To It
Lacrosse has become one of the
hottest sports for girls in 2018.
28 Hooping It Up
Basketball drives sales in all age
groups and parts of the country.
30 Kicking It, Big Time
Soccer's star power maintains its hold
on young female athletes.
32 Net Effect
Volleyball serves up sales as the top
sport for many team dealers.
35 Cheer is Front and Center
Fashion drives the business for a sport
ready for its showcase.
36 Girl-Trends
Decorating and fashion are key in the
apparel business for female athletes.
44 What's New For 2018?
Four pages of the best new products.
4 Team Insight / March 2018
teaminsightmag.com
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Nancy Baeder, Correspondent
Mike May, Correspondent
Keith Lawrence, Research
Art Director
Francis Klaess
Associate Art Director
Mary McGann
Designer
Brandon Christie
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Production
Michael Jacobsen
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201-396-7005
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Team Insight ©2018 is a trademark of Formula4Media, LLC,
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SPECIAL REPORT:
WHAT GIRLS WANT!
We went around the country to ask
seven female athletes what they like
and don't like about their sports gear
and apparel. Page 12
