Running Insight

APRIL 2, 2018

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IN THE COASTAL NEW ENGLAND TOWN OF MYSTIC, CT, ONE OF AMERICA'S oldest running stores is enjoying a mid-life renaissance under the direction of a retail novice who has committed himself and the retail operation to personalized service, community outreach and an emboldened future. Since taking over Kelley's Pace in 2014, Jeff Anderson, a former seminary student, advertising executive and nonprofit staffer, has nearly doubled revenues at the 38-year-old store, proving the old adage that an old dog can indeed learn new tricks. (continued on next page) RUNNING INSIGHT 2 © 2018 Formula4media LLC. RUNNING INSIGHT ® is a registered trademark of Formula4Media, LLC. © 2018 all rights reserved. Running Insight is published twice each month, is edited for owners and top executives at running specialty stores and available only via email.The opinions by authors and contributors to Running Insight are not necessarily those of the editors or publishers. Articles appearing in Running Insight may not be reproduced in whole or in part without the express permission of the publisher. Formula4Media, LLC, P.O. Box 23-1318, Great Neck, NY 11023. Tel: 516-305-4709. Jeff Nott Jeff Gruenhut .................. Christina Henderson .... Katie O'Donohue Sam Selvaggio.............. Daemon Filson Editor-in-Chief ........ Mark Sullivan: Managing Editor ............ Cara Griffin: Publisher .....................Troy Leonard: SUBSCRIBE BACK ISSUES Advertise QUICKENING THE PACE AT KELLEY'S PACE How a nearly 40-year-old running store is learning new tricks under new ownership / By Daniel Smith

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