IN THE COASTAL NEW ENGLAND TOWN OF MYSTIC, CT, ONE OF AMERICA'S oldest
running stores is enjoying a mid-life renaissance under the direction of a retail novice who has
committed himself and the retail operation to personalized service, community outreach and an
emboldened future. Since taking over Kelley's Pace in 2014, Jeff Anderson, a former seminary
student, advertising executive and nonprofit staffer, has nearly doubled revenues at the 38-year-old
store, proving the old adage that an old dog can indeed learn new tricks. (continued on next page)
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QUICKENING THE PACE AT
KELLEY'S PACE
How a nearly 40-year-old running store is learning new
tricks under new ownership / By Daniel Smith