MDNews - Minnesota

gives us a better opportunity to make informed decisions." To reach the community mindswell, social media or boots-on-theground initiatives work equally well, Mueller says. In fact, health organizations can reach the same psychological sweet spot with old-school approaches. Employee-sponsored health fairs can collect data and Which rubric best explains how your patients make choices? distribute information. "The least common denominator is going and talking to people, whether it's at their employer or the local YMCA. You get large pieces of data. You get large swathes of demographic. You also find out what makes people healthy and some of the problems they have. There are ways to … take that paper-based communication and turn it into an electronic format where real-time decisions can be made." From there, clients can "come up with methods in which they can operationalize that thought process." A DV E R T I S E R S ' I N D E X Chu Vision Institute ..................................23 Consulting Radiologists Ltd. ................... 9 Crutchfield Dermatology...........Inside Front Cover The Davis Group .......................................... 5 HealthEast Medical Laboratory ............ 17 MMIC Health IT .............Inside Back Cover National Dizzy & Balance Center....................................... 19 Regions Hospital ........................................ 19 University of Minnesota Physicians ..............................Back Cover 48 to64 18 to35 Baby Boomers Respect authority, but do their homework. Comfortable with forward-looking technology, but will defer to examples from the past. MDNEWS.COM I MD NEWS Twin Cities | 37

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