Running Insight

28 runninginsight.com © 2018 Formula4media LLC. RUNNING INSIGHT Donuts to Dollars T he popular cliché says policeman love donuts, but that doesn't explain why one of Boston's finest was in the Saucony booth Friday morning at the Boston Marathon expo. The shoe company, which is reportedly about to name a new president, was the hit of the expo with its limited edition Kinvara 9 collaboration with Dunkin Donuts. Runners charged the booth as soon as it opened and took a number "bakery style" as they lined up to buy a pair of the shoes, which were served up in custom packaging designed to resemble Donut boxes. Runners apparently were taking their Donut Shoes quite seriously. Colin Peddie, owner of marathon Sports in Boston, which had an exclusive pre-sale on the shoes leading up to the race, said some shoppers who didn't get the shoes sent unhappy e-mails to the store. "I'm not anticipating trouble at the expo, but I'm happy the police are here to be sure." By late in the day, just a few shoes were remaining. Balega also sold out of its Boston Marathon socks by the end of Day 1. This year, The Boston Marathon Expo was at the Seaport World Trade Center, across town from its usual location at the Hynes Center which is close to the finish line on Boylston Street. Exhibitors said that traffic at Seaport tends to be slower than the Hynes but that visitors were in good spirits and purposeful in their shopping. n This year, The Boston Marathon Expo was at the Seaport World Trade Center. Clockwise from to left: Race participant strikes a pose; count- down clock at 361 Degrees booth; inside the Skechers booth; catching up with Deena Kastor at ASICS in Boston; this Balega sock was a hot seller; close up of the Saucony x Dunkin Donuts Kinvara 9 shoes being served up. BOSTON MARATHON EXPO REPORT:

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