Team Insight

May 2018

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CONTENTS » MONTH 2014 08 Trends An All-Star for Five Decades; Mixed Bag for Team Sports Sales in 2017; Ruling Party 16 Piling On Is it fourth-and-long for football — or the start of a new game? 22 The Football Look Five steps to popular, profitable football decorating that dealers can use this season. 24 Football's Playbook For better or worse for team dealers, the sport has been in the news a lot lately. 26 The Right Socks Dealers seek the best way to end up on top with all of the new socks for team sports. 34 Don't Become A Dinosaur Team dealers are finding ways to adapt to technology or are facing the consequences. 38 Goal-Tending The top vendors dish on the issues facing the Goals/Nets category in 2018. 50 Where Old Is New Again Play It Again Sports fills a unique niche in the team sports business. 4 Team Insight / May 2018 teaminsightmag.com Editor Michael Jacobsen mjacobsen@formula4media.com 201-396-7005 Editorial Staff Tim Sitek, Senior Editor Nancy Baeder, Correspondent Mike May, Correspondent Keith Lawrence, Research Art Director Francis Klaess Associate Art Director Mary McGann Designer Brandon Christie Publisher Jeff Gruenhut jgruenhut@formula4media.com 404-467-9980 Advertising Sam Selvaggio sselvaggio@formula4media.com 212-398-5021 Mark Sullivan msullivan@formula4media.com 646-319-7878 Jeff Nott jnott@formula4media.com 516-305-4711 Troy Leonard tleonard@formula4media.com 352-624-1561 Production Michael Jacobsen mjacobsen@formula4media.com 201-396-7005 Subscriptions www.teaminsightmag.com Business Manager Marianna Rukhvarger mrukhvarger@formula4media.com 516-305-4709 PO Box 23-1318 Great Neck, NY 11023 Phone: 516-305-4710; Fax: 516-441-5692 www.formula4media.com Formula4 Media Publications Sports Insight, Sports Insight Extra, Outdoor Insight Footwear Insight, Team Insight, Textile Insight Running Insight, Trend Insight. sportstyle Team Insight ©2018 is a trademark of Formula4Media, LLC, Great Neck, New York. All rights reserved. The opinions expressed by authors and contributors to Team Insight are not necessarily those of the editors or publishers. Team Insight is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in Team Insight may not be reproduced in whole or in part without the express permission of the publisher. Published six times each year: January, March, May, July, September and November by Formula4Media, LLC..PO Box 23-1318, Great Neck, NY 11023Subscriptions: one year, $24.00 (U.S. Funds)in the United States. All other countries, $54.00 (U.S. Funds) for surface mail. The Porter Athletic ® c Powr-Carbon is our lightest and strongest volleyball standard, ideal for all levels of competition. Contact Your Coaches Today Contact Your Coaches Today Call to receive a FREE Porter product catalog. [800] 637.3090 INDUSTRY STANDARD THE 7 FOR SAFETY: Let us count the ways braces and supports are helping dealers grow their business. Page 46

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