Issue link: http://viewer.e-digitaledition.com/i/981680
POWERED BY www.meshinsights.com TM -AY*UNE ^ 4EXTILE )NSIGHT s textileinsight.com When considering the purchase of tech-enabled apparel and footwear, what are the most challenging aspects? Connection to Device Garment Care Longevity of Garment Other 26% 30% 20% 6% Wearable Tech Casual athletic wear for sports performance and day-to-day activities. Athletic apparel that looks good enough to wear when not working out. Athleisure to me is athletic wear people who don't really exercise wear. I avoid athleisure whereever I can. Clothing that people who don't work out would buy. Athlete leisure. Casual apparel that has an athletic look. To be honest I don't know what to say. It sounds like a weird word. You look like you just worked out, but did you? Stylish enough to be street clothes, while functional enough to be able to workout in. Athlete anytime. Athleisure is functional clothing designed to be worn in athletic activities and/or casual settings. Casual athletic clothing made for lounging. It's a made-up word so that people who don't work out don't have to feel lazy about wearing workout clothes as regular clothes. Leisure clothing designed to look like athletic wear. Fitness apparel that also supports lifestyle tasks. Yoga pants as pants. The end. Clothes that you could work out in but mostly wear to hang around and look sporty. Athletic fit and performance with with a comfortable and professional style. Activewear that's fashionable enough to wear casually. Stuff instagram models wear in their sponsored posts. Looks trendy, not functional. As "business-casual" means casual clothes that are okay to wear to work, "athleisure", to me, means fitness clothing that is acceptable apparel at business or social functions. Comfy. Potentially practical, but way too overpriced to make sense. Workout gear you can wear beyond the gym. Something I don't want any part of. Garments made with tech fabrics that don't have the aggressive styling of athletic-only clothing. Something that looks sporty/athletic, but isn't really intended for athletic use. Clothing that makes you look like you just worked out. Recreational athlete who participates in intramural or club teams but is not "competitive". Lazy people wanting to look like athletes. Something that is comfortable to wear all day yet be extremely active in at a seconds notice. It's luxury for athletes. Nice sweats. HOW WOULD YOU DEFINE ATHLEISURE? Activewear that's fashionable enough to wear casually. 19% Battery Pack Activewear that's fashionable enough to wear casually.