Running Insight

MAY 15, 2018

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S a ucony has a new president — and she's already breaking new ground. Today is Anne Cavassa's first day on the job as the president of the Lexington, MA-based running brand. A merchandising and marketing vet, Cavassa comes to the firm (a division of Rockford, MA-based Wolverine World Wide) after spend- ing three years at Seattle-based Brooks Running, where she most recently served as Chief Customer Experience Officer. The exec has a deep resume at athletic and outdoor market firms, serving as senior director of merchandising for North America at Timberland, and GM of US retail for Nike's Niketown stores. She also did stints at Ibex, EMS and Reebok. At Saucony, she is the first woman to hold the top spot at the company in its 120 year history. "[Anne] is a merchant, and she's really strong in design," said Richie Woodworth, president of the Wolverine Boston Interview with New Saucony President Anne Cavassa RUNNING INSIGHT EXCLUSIVE Focusing on Product, Branching Out and Staying Consumer Obsessed. Anne Cavassa is taking over as president at Saucony. 2 © 2018 Formula4media LLC. RUNNING INSIGHT ® is a registered trademark of Formula4Media, LLC. © 2018 all rights reserved. Running Insight is published twice each month, is edited for owners and top executives at running specialty stores and available only via email.The opinions by authors and contributors to Running Insight are not necessarily those of the editors or publishers. Articles appearing in Running Insight may not be reproduced in whole or in part without the express permission of the publisher. Formula4Media, LLC, P.O. Box 23-1318, Great Neck, NY 11023. Tel: 516-305-4709. Jeff Nott Jeff Gruenhut .................. Christina Henderson .... Katie O'Donohue Sam Selvaggio.............. Daemon Filson Editor-in-Chief ........ Mark Sullivan: Managing Editor ............ Cara Griffin: Publisher .....................Troy Leonard: SUBSCRIBE BACK ISSUES Advertise BY JENNIFER ERNST BEAUDRY

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