Footwear Insight

May / June 2018

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Editor in Chief Mark Sullivan msullivan@formula4media.com 646-319-7878 Managing Editor Cara Griffin Senior Editor Bob McGee Contributing Editor Jennifer Ernst Beaudry Contributors Nancy Ruhling Suzanne Blecher Publisher Jeff Nott jnott@formula4media.com 516-305-4711 Advertising Jeff Gruenhut jgruenhut@formula4media.com 404-849-4156 Christina Henderson chenderson@formula4media.com 516-305-4712 Troy Leonard tleonard@formula4media.com 352-624-1561 Katie O'Donohue kodonohue@formula4media.com 828-244-3043 Sam Selvaggio sselvaggio@formula4media.com 212-398-5021 Creative Director Francis Klaess Associate Art Director Mary McGann Production Brandon Christie 516-305-4710 bchristie@formula4media.com Business Manager Marianna Rukhvarger 516-305-4709 mrukhvarger@formula4media.com Subscriptions store.formula4media.com PO Box 23-1318 Great Neck, NY 11023 Phone: 516-305-4710 Fax: 516-441-5692 www.formula4media.com Formula4Media Publications Sports Insight Sports Insight Extra Footwear Insight Outdoor Insight Team Insight Textile Insight Trend Insight Running Insight sportstyle Footwear Insight ® is a trademark of Formula4 Media, LLC, Great Neck, New York. ©2018 All rights reserved. The opinions expressed by authors and contributors to Footwear Insight are not necessarily those of the editors or publishers. Footwear Insight is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in Footwear Insight may not be reproduced in whole or in part without the express permission of the publisher. Footwear Insight is published bi-monthly: Jan/Feb; Mar/Apr; May/Jun; Jul/Aug; Sep/Oct; and Nov/Dec Subscriptions: One year, $24.00 (U.S. Funds) in the United States. All other countries, $54.00 (U.S. Funds) for surface mail. Postmaster: Send address changes to Footwear Insight, P.O. Box 23-1318, Great Neck, NY 11023 FOOTWEARINSIGHT.COM On the cover: New Balance Fresh Foam Cruz v2 sneaker; Thule Subterra Carry-On 55cm/22" bag. 14 BEYOND RETRO The newest crop of versatile athleisure looks are going beyond heritage to pack in more tech. 18 THE WEEKEND ONE When travelers pack for a weekend trip, shoes must be lightweight, versatile and multifunctional. 28 PUMA'S NEW PATH Bob Philion, Puma NA president, tells us how the brand is charting a path to grab more marketshare. 30 FILA'S STRATEGY The 108-year-old brand is on a mission to be a nimble, fashion- forward player on the global scene. 32 MINIMUM WAGE Four key takeaways from retailers who have learned how minimum wage hikes can impact business. 34 LINES WE LIKE Materials matter. Take a look at the materials that make some of our favorite new footwear styles stand out. TRENDS, PERSPECTIVE & ANALYSIS • MAY/JUNE 2018 Track star Andre De Grasse wears the Puma Ignite 4 Netfit sneaker. See page 28 for insight into Puma's business strategy.

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