Issue link: http://viewer.e-digitaledition.com/i/996944
TRENDINSIGHT consumer CRACKING THE CODE OF WHY some consumers prefer to shop online and others prefer to shop in-store is a top priority for retailers. As the results of our latest outdoor consumer survey reveal, several factors play a part. ese range from the personal preference of seeing, touching and feeling product in-store to reasons on the flipside, which include a preference by some to shop in solitude online, away from crowds and armed with the internet's endless product options and low prices. (See page 48 for verbatim replies from consumers on these topics). Outdoor consumers also were surveyed about their purchasing habits in footwear, apparel and equipment—why they buy what they buy, what end-use they intend for their products, and why they choose to shop at specialty stores. Eighty-percent of respondents say they shop at outdoor specialty stores. Seventy-eight percent say if they can't find a specific product in-store they get it online instead. Fiy-seven percent would be more likely to shop a store with a "buy online, pick up in-store" option. e survey included 221 outdoor enthusiasts, male and female, average age 39. Q Trend Insight Consumer is a feature within Outdoor Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@mesh01.com. For more information on Trend Insight Industrial Designer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. CARPE TRENDEM s /UTDOOR )NSIGHT s *ULY OUTDOORINSIGHTMAGCOM 80% 20% WHERE I SHOP I shop primarily for outdoor apparel and footwear at: Agree Department Stores Agree Disagree Disagree 66% Online 23% Sports Specialty Stores 29% Sporting Goods Chnins 23% Mall Chains 7% 7% Mass Merchant Stores 11% 34% I shop for my apparel in one store, and footwear or gear in another. APPAREL AND FOOTWEAR USE I wear my outdoor apparel and footwear for its specific end use, outdoor activity. 10% 90% Agree Disagree The brands I purchase are aspirational, and more of a statement about what they say about me rather than how they perform. 89% 11% Agree Disagree The brands I purchase are performance based.