POWERED BY
www.mesh01.com
*ULY s /UTDOOR )NSIGHT s
OUTDOORINSIGHTMAGCOM
Poor Poor
Adequate Adequate
Good Good
Very Good Very Good
If you purchase online, is
the site affiliated with your
favorite brick and mortar
store?
Do you
shop at
a local
outdoor
specialty
store?
If you shop in store and
don't find what you are
looking for do you?
If yes: How would you rate
the level of knowledge of the
sales people?
If a store offers the option
to "buy online and pick
up in store" would this
make you more likely to
purchase from that store?
If yes: How would you rate the
quality of the assortment?
26%
37%
29%
8%
3%
43%
57%
50%
43%
7%
SHOPPING HABITS
SPECIALTY STORES
6X per
year
6X per
year
Less than
6X per year
Less than
6X per year
19%
Go to
another store
78%
Find
Online
No
Purchase
Yes Yes No No NA
No
20%
Yes
80%
3%
3%
15%
20%
28%
35%
35%
23%
How Often I shop In-Store vs. Online
)N3TORE
/NLINE
