/54$//2).3)'(4-!'#/-
JULY 2018
4 ANALYSIS
Industry buzz, brands on the rise,
plus a chat with multi-tool innovator
Tim Leatherman.
8 NEW PRODUCTS
Top technologies and trends: outdoor
gear picks for the upcoming season.
14 TRAVEL BAG TRENDS
Modern outdoor adventures have vendors
rethinking the "weekend bag."
18 TRAIL SHOE HYBRIDS
Trail running shoes and light hikers meet in
the middle for a new class of footwear.
22 THE AMAZON EFFECT
What every brand and retailer needs to
know about the online behemoth.
24 GRASSROOTS PERSPECTIVES
In this new series, we share stories
from Grassroots Outdoor Alliance
retailers. In this issue: Maura Kistler,
Water Stone Outdoors, and Emily White,
Roads Rivers and Trails.
26 THE GREAT 8
Our annual list of great outdoor retailers
focuses on "The Specialists."
42 TREND INSIGHT CONSUMER
Exclusive research on the MESH1
platform reveals consumer insights on
how they shop.
50 END INSIGHT
What makes a retailer great? In an
exclusive survey, consumers were asked
that question and we've got their replies.
%DITORIAL $IRECTOR
Cara Griffin
cgriffin@formula4media.com
#REATIVE $IRECTOR
Francis Klaess
!RT $IRECTOR
Mary McGann
3ENIOR %DITORS
Jennifer Ernst Beaudry
Bob McGee
Michael Jacobsen
Emily Walzer
0UBLISHER
Jeff Nott
jnott@formula4media.com
516-305-4711
ADVERTISING
Jeff Gruenhut
jgruenhut@formula4media.com
404-467-9980
Katie O'Donohue
kodonohue@formula4media.com
828-244-3043
Sam Selvaggio
sselvaggio@formula4media.com
212-398-5021
PRODUCTION
Brandon Christie
516-305-4710
bchristie@formula4media.com
BUSINESS MANAGER
Marianna Rukhvarger
516-305-4709
mrukhvarger@formula4media.com
SUBSCRIPTIONS
store.formula4media.com
Sports Insight
Sports Insight Extra
Outdoor Insight
Footwear Insight
Team Insight
Textile Insight
Trend Insight
sportstyle
/UTDOOR )NSIGHT
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expressed by authors and contributors
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Published January; February;
July; August; November.
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Outdoor Insight, P.O. Box 23-1318,
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