AUGUST 2018
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3
06
IN THE MARKET
What you need to know about tariffs and trade, plus
news and analysis from around the industry.
12
SPOTLIGHT ON TRAIL
Hybrid styles combining elements of hike and run tech
are pushing trail running footwear forward.
14
WHAT'S NEXT IN TECH
Innovators are taking wearable tech in gadgets and
garments to a new level. Find out where wearable tech
is headed in 2019 and beyond.
18
THE MODERN SPORTS FAN
How the modern sports fan and the new sports
licensing landscape are changing the game.
24
FAN SURVEY
Exclusive research on the MESH01 platform offers a
glimpse at what sports fans of different ages think about
products, retail and the sports they love.
28
UNDER PERFORMERS
The performance underwear category is hot right now
and brands see opportunities in the gym and beyond.
32
RETAIL REPORT
We check in with big-box and specialty retailers to see
what trends are driving business for BTS 2018.
34
DEFINING FANDOM
What makes people choose to be fans of specific
teams? We asked consumers. Here's what they told us.
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On this page:
Tommy
Bahama
Parque Polo,
University of
Washington.
On the
cover: Top
of the World
headwear
and Top of the
World Pioneer
Full-Zip top,
Ohio State
University.