Footwear Insight

September / October 2018

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30 • Footwear Insight ~ September/October 2018 GET TOGETHER It's Retail 101, but when you're talking to the stores that really excel, it comes up again and again and again. Meet with your staff. All of them. Regularly. "Each store meets once a week to go over our service policies; we meet as a company once a month. And in every meeting – every one – we carve out time for our basics. You can't reiterate those enough." — Jim Sajdak, president, Stan's Fit For Your Feet, Milwaukee, WI "We do it every week, and it's mandatory — we let people know when we hire them that even if they're off that day, they'll be here for an hour so they can learn about the products, and so we can build internal chemistry. Doing them, as well as doing things like a staff Christmas dinner, add up to make the staff's chemistry better." — Tony Thomas, owner, Modern Shoe, Provo, UT PUT IT TO THE TEST Want to make sure each customer feels welcome in your store, comfortable as they browse and excited by what you're offering? Get some outside feedback — there's no more objective way to see how your customer sees you. (It's no accident that the Gold Medal Service Awards are decided by a mystery shop.) Even better: Ask the people who are shopping for their thoughts. MASTER CLASS FOUR-MIDABLE Repeat Gold Medal Service Award Winners Tell Us What Keeps Them on Top. Achieving excellence is one thing, but continuing to excel? That's the hallmark of the very best. And in the four years since the launch of the Gold Medal Service Awards in 2015, there have been 12 retailers who have made the list each and every year. So how do these elite shops keep topping themselves again and again? We asked our repeat winners what it takes to keep killing it and they really delivered. Read on for an inside look at what the best shops in the country are doing every day. These 12 stores have been recognized every year since the Gold Medal Service Award's inaugural awarding in 2015. Chandler's Walk Shoppe Salt Lake City, UT Comfort One Shoes McLean, VA Feet First Tampa Tampa, FL The Foot Spot Leawood, KS Happy Feet Plus Largo, Fl Miroballi Shoes Orland Park, IL Phillips Shoes Charleston, SC Schuler Shoes Maple Grove, MN Stan's Fit For Your Feet Brookfield, WI Tops For Shoes Asheville, NC Turnpike Comfort Footwear Fresh Meadows, NY Woldruff's Footwear Goshen, IN Turnpike Comfort Footwear

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