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BaGB news Builders Association of Greater Boston Presents Courses in Preparation for the CSP and CAPS Designations certified aging-in-Place specialist (caPs) The Builders Association of Greater Boston (BAGB) announces its upcoming three-day program to prepare industry professionals for the CAPS designation. This includes the stand-alone "Business Management for Building Professionals," which is required for most other NAHB designations. what is caPs? The CAPS designation program teaches the technical, business management and customer service skills essential to compete in the fastest-growing segment of the residential remodeling industry: home modifications for the aging-in-place. The National Association of Home Builders (NAHB) Remodelers Council — in collaboration with the AARP, NAHB Research Center and NA HB Seniors Housing Council — developed this program to provide comprehensive, practical, marketspecific information about working with older and maturing adults to remodel their homes for aging in place. what is aging in Place? In plain English, "aging in place" means remaining in one's home safely, independently and comfortably, regardless of age, income or ability level. It means the pleasure of living in a familiar environment throughout one's maturing years and the ability to enjoy the familiar daily rituals and special events that enrich all our lives. It means the reassurance of being able to call a house a "home" for a lifetime. Note: The CAPS program is not offered very often in New England, and BAGB does need a number of students enrolled 30 | Greater Boston Builder+architect to move forward with the program. Last chance to take advantage of this opportunity is NOW. To secure a spot in the classes scheduled for this fall, sign up online, or contact BAGB at (617) 556-0057 with any questions. the building industr y — how to price homes for profit, how to determine what to build, how to price it and how to market it. With your CSP, you'll sell more, earn more and enhance your marketability within the home building industry. Act now to obtain your CAPS certification. NOT Just for New Home Sellers certified New home sales Professional (csP) "The emphasis of the entire program is on the balance between the art and science of selling," says Gian Hasbrock, an NAHB master instructor who, along with Jean Ewell and Ross Robbins, updated the course to better address today's market realities. "The art is all about understanding t he buyer. The science is about understanding the process by which people buy." using instructional techniques that reflect individual learning styles, the updated course includes new information on: > using financing as a selling tool > capitalizing on social media > writing scripts using personality types > managing the sales environment as a retail business > construction terms, blueprints and the home-building process > selling with and without model homes > model and site preparation, shopping the competition and customer communication to remove construction confusion The course material is applicable to and extremely beneficial to those involved in all facets of residential real estate sales. It is ideal for real estate professionals. Act now to obtain your CSP certification. An NAHB designation says a lot about you . Professional designations offer excellent opportunities to improve your skills, advance your career and be recognized for your commitment to professional growth. NAHB has the most targeted curriculum, accomplished teachers and widely respected education opportunities in the business. n the details CSP date: oct. 25-27 Place: 700 Congress St., Quincy, ma instructor: Bonnie alfriend info: with your CSp, you'll sell more, earn more, and enhance your marketability within the home building industry. course fees: $560 for BaGB members; $655 for nonmembers. Fees include all three days, student materials Unlock Your Potential in Home Sales Builders have difficulty with agents who have little or no knowledge of the building process. They want people who understand BoSton.BuilDerarChiteCt.Com and lunch each day. For more information and to register, visit www.bagb.org/events.